MuseumNext Europe 2017

In June 2017 the MuseumNext Europe conference took place in Rotterdam. What better excuse did we need to apply our paper on trends in corporate sponsorship as a proposal resulting in our presentation “Art&Business: Trends in Corporate Sponsorship”.

MuseumNext Europe

MuseumNext is a global conference on the future of museums. Since 2009 it has acted as a platform for showcasing best practice today to shine a light on the museum of tomorrow.

Museum Conferences have acted as a catalyst for change within the museum sector, covering a broad range of subjects including, audiences, design, technology, skills, collections, conservation, purpose and leadership. Showcasing the best in museum practice today to shine a light on the museum of tomorrow.

Art&Business: Trends in Corporate Sponsorship

Arttenders presented on trends in corporate sponsorships based on our research ‘The Future of Corporate Sponsorships in the Arts‘ and other recent exemplary case studies.

International Advisory Board on Culture at MuseumNext

As the hosting party of the conference, Rotterdam Partners figured that MuseumNext was a great opportunity to present preliminary outcomes of the IABx to the cultural experts in town. Together with former prime minister Jan Peter Balkenende, Siobhan Burger hosted the first presentation of MuseumNext at the Schielandhuis on the role of the International Advisory Board.


  • Corporate sponsorship
  • Trendwatching
  • Public speaking

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