Immersive interior for jeugdtheater hofplein

  • Title
    • Jeugdtheater Hofplein
  • Artist
    • Arttenders x Corriette Schoenaerts
  • Client
    • Stichting Jeugdtheater Hofplein
  • Location
    • Rotterdam

In honor of the 35th birthday of Jeugdtheater Hofplein, we took the wish for new chairs and carpeting as a starting point to turn the theater into a total immersive experience. This creative approach reinforces the vision and mission of the theatre: verbeeld, verrijk, verwonder (imagine, enrich, amaze). The brand new chairs are already there, and in November 2020 the complete makeover of the auditorium will be visible!



A tribute to Karel Appel

The Hofpleintheater is one of a kind. A huge artwork by Karel Appel adorns the facade. This glass and concrete relief creates a breathtaking play of light when the sun shines inside the foyer. At night the work is illuminated from the inside for passers-by on the square to enjoy.

It goes without saying that from the start, we wished to cherish this unique piece of  applied art. In our collaboration with artist Corriette Schoenaerts we took its primary colors as a starting point for the overall interior design.

The canvas we're working on includes a variety of textures and surfaces: from the carpets of the auditorium, mezzanine and stairs, the theatre chairs and to the general refurbishment that includes walls and furniture.


A visit to the theater starts as soon as you step inside the building and enter a world of imagination. The theater is a place in between fantasy and reality, interior and exterior, day and night.

Jeugdtheater Hofplein will become an unforgettable scenery of wonder for young theater enthusiasts, with a photogenic appeal to other target groups as well.

The design is all about amazement and almost literally sweeps the audience of their feet, as it conjures up the illusion of flying in a changing sky.

The amazement and fantasy of the audience will be fully appealed to by the immersive character of the total artwork. It will inspire people of all ages and respond to a feeling that anything is possible. The chairs can already be seen now!

The complete refurbishment is scheduled for the end of 2021. Until then we will continue to reveal bits and pieces.


Corriette Schoenaerts, Siobhan Burger (arttenders), Caroline Pietermaat and Audrey Janssen (Jeugdtheater hofplein) in the new seats.