In June 2017 Hofpleintheater Rotterdam approached Arttenders to consult them on their alumni and corporate development strategies. Together we drafted guidelines for a strategic approach.
Hofplein is a renown theater in Rotterdam. Since 1985 they specialize in the combination of theater education and theater production. Their theater education ranges from classes for toddlers to young adults.
This varied audience creates a complex case for alumni relations and for a corporate partnership strategy. Where to start? And what to prioritize? These questions were the starting point of a series of meetings between Hofplein and Arttenders. To be continued... 😉