Interactive website SYMPOIESIS

  • Title
  • Concept
    • Arttenders x Alex Verhaest
  • Artwork
    • MVRDV x Arttenders x Alex Verhaest
  • Commissioned by
    • Gemeente Almere
  • In collaboration with
    • Amanda Harput, SKNDAL Esthetic Media,, Joost Kroon, Tom Trapp

Commissioned by the municipality of Almere, we designed an interactive website as a storytelling tool that revolves around the artwork Arttenders has created in close collaboration with MVRDV and Alex Verhaest for the central tower of Floriade Expo 2022.

On this website, the artwork titled SYMPOIESIS is the source of all knowledge and meaning enshrined within the artwork and its surroundings.


Floriade Expo 2022

Imagine you are an insect, flying over the Almere landscape between the plants and flowers. The interactive website about SYMPOIESIS will tell you all you need to know about the artwork, the surrounding arboretum and Floriade Expo 2022. Discover the tours on offer in images and in audio!

SYMPOIESIS is a gigantic artwork, designed by MVRDV, Arttenders and Alex Verhaest, that will steal the show during Floriade Expo 2022 and for a long time afterwards. It is printed on the 40-meter-high facade of Flores – the central tower dominating the Floriade and in itself an icon for Hortus, the new urban district of Almere.

Take a tour

On our interactive website, you find out for yourself what makes this artwork exceptional. Zoom in on all the details of this picturesque tableau and learn more about the unique symbiosis between nature, humanity and technology, in text and visuals.

The website offers various buttons that lead you towards information about how the masterplan serves as a source of inspiration for this extraordinary design that is no less than 40 meters high and approximately one hundred meters wide.

See for yourself!