Rotganzen for CIC x Arttenders Art at Work Project
- Work (2016)
- Art consultant, creative director
- Production, project management
- Commissioned by
- Cambridge Innovation Center
- In collaboration with
- Kraaijvanger Architedcts
- Groot Handelsgebouw Rotterdam
No space is finished without the humor and iconic pop interventions of Rotganzen. Therefore, Arttenders invited them to create points of reference in the maze of corridors at CIC as part of the CIC x Arttenders Art at Work Project. Rotganzen created Work: an opportunity for entrepreneurial reflection in the shape of pizza, champagne and successful business deals.
The Art at Work Projectconsists of a series of creative spaces in the CIC offices in Rotterdam. These spaces are customized by various artists in collaboration with Arttenders through different forms of applied arts.
Something extraordinairyRotganzen is a post-pop art and design company led by Robin Stam and Joeri Horstink. They are Rotterdam-based artists, who grew up in the suburbs of the city. Robin and Joeri look at the world from a different perspective than the rest of us. This way, they manage to create something extraordinary out of the ordinary!
Rotganzen on "Work"Say Rotganzen: "With this project we literally want to hold up a mirror for the entrepreneur. Most of the time young and ambitious entrepreneurs are focused on themselves and on their company, product or service, that they forget to take time to reflect. While self-reflection is an essential element for a starting enterprise."
The mirrors are carried out in a variety of different recognizable, colorful images. These images symbolize differing aspects of the office life of the entrepreneur: "We tried to visualize celebration, frustration, collaboration, stress, making profit, thinking positive, reaching targets and so on! For each of the 12 key locations, we designed a specific pop-art mirror installation, allowing it to function as a landmark as well."
About the Art at Work Projects
The Art at Work Project consists of a series of creative spaces in the CIC offices in Rotterdam. These spaces are customized by various artists in collaboration with Arttenders through different forms of applied arts. This creates immersive and inspirational rooms, where entrepreneurs can meet, be inspired, work and socialize. Find more images and share your experience on social media using #cicxarttenders and #artatworkproject