This year marks the 40th anniversary of the glass container in the Netherlands. For Nedvang, the organization in directing national recycling on behalf of producers and importers of packaged products, reason enough for a party. After a pitch procedure they have selected Arttenders as their agency to create the national campaign to celebrate this moment. As you will understand, the picture below represents the mood at the office!

On May 17th it is 40 years ago that the glass container is introduced in the Netherlands. In the Netherlands at this point 83% of glass is being recycled. A pretty good score, but this year we are trying to raise the bar to 90%.  We are collaborating with amazing creatives so keep your eyes and ears open for Glasbak related updates!