Behind the scenes at the video recordings for ‘Glasbak’ by De Jeugd van Tegenwoordig. Image: Maarten Le Roy

May 2018 was the month in which our ‘Glasbak’ campaign for Nedvang was visible throughout the Netherlands. Proud as we are, we send in our campaign for the Grand Prix Content Marketing Awards 2018. This year theme was ‘guts’ and if anything our campaign strategy, Lernert & Sander’s concept and our client blind trust in our capabilities were ballsy! And… our case got nominated for the ‘Not for Profit’ category!

The Grand Prix Content Marketing Awards are rewards for the best content marketing cases and the best content productions in the Netherlands and Belgium. The Grand Prix consists of Awards for the most successful strategies and Awards for outstanding productions in specific categories.

The Awards are a reward for organizations that use content structurally to realize certain communication, marketing or sales goals.  The best strategies are awared with a gold, silver or bronze award. There are three domains in which awards are rewarded: B-to-C, B-to-B and Not for Profit. The starting points for the Awards are very clear: the communication objective, the chosen resources and their effect.

Arttenders is nominated in the Not For Profit category amongst campaigns for Make-a-Wish, VUmc Alzheimercentrum, UWV, Esperia and Vewin. In other categories campaigns for Bavaria, ABN Amro and KLM got nominated. Curious for all the other nominees? The list can be found on the Grand Prix Content Marketing page.

The award ceremony takes place on November 22, 2018. Let’s keep our fingers crossed until then!