Happy New Year everyone! Arttenders started 2019 by hoisting Dutch stylist Fred van Leer on top of a golden glass recycling bin. Next, we toured them all over Amsterdam to collect glass. Just because we can!
To celebrate the campaign 40 Jaar Glasbak – Doe Het Lekker Zelf we took De Gouden Glasbak to the streets. The golden glass recycling bin made its first appearance in the music video Glasbak by De Jeugd van Tegenwoordig, as part of our campaign earlier this year to celebrate 40 years of glass recycling in The Netherlands.
New Year’s resolutions at your front door
January is all about fresh beginnings and New Year’s resolutions. Perhaps you’re done letting those glass jars and bottles pile up? Today, some people in Amsterdam got lucky! De Gouden Glasbak came to their front door, accompanied by infamous stylist Fred van Leer, so they could throw away the many bottles that were emptied on New Year’s Eve.
De Gouden Glasbak and Fred visited a list of BN’ers (Famous Dutchies) such as actress Anna Drijver, stylist Bastiaan van Schaik, Holly Brood and Danny Roumimper.
On Friday 4 January De Gouden Glasbak makes its way through Den Haag (NL), with influencer Shelley Sterk as its ambassador. Keep an eye out!