Arttenders and Rotterdam. Make it Happen explore an integral approach to city branding

Siobhan BurgerNews

Spatial branding, art and urban design as a city branding tool…. Why not?! Arttenders is proud to announce an upcoming collaboration with Rotterdam. Make it Happen. We will explore the boundaries and possibilities of city branding in combination with urban development, local needs and of course…. art!

Rotterdam. Make it Happen is the city brand alliance of the city of Rotterdam. Under the umbrella of Make it Happen, several partners such as Port of Rotterdam, Erasmus University Rotterdam, Municipality of Rotterdam, Rotterdam Partners, Rotterdam Festivals and Rotterdam Topsport collaborated in a long term strategy to present a cohesive brand image of the city.

We can’t tell you a lot yet, but expect us to reveal bits and pieces during the rest of the year!